Following PureOlogy, Markham was set to retire but returned to the Industry a few years later when he realized that color care technology had not advanced much since he first developed PureOlogy.

Jim and Cheryl Markham strongly believe in giving back to the community. They have worked passionately on behalf of numerous philanthropic causes with a tremendous dedication for helping others.

Markham has received numerous prestigious awards and accolades spanning the professional beauty industry and business world.